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“Organizations that are most successful… are the ones where the system is the star” - Malcolm Gladwell

Mentioned in this episode:

• The Talent Myth by Malcolm Gladwell
• Enron: The Smartest Guys in the Room

 

 Episode #26 - Making the System the Star: Play Now | Play in Popup | Download

Popularity: 3% [?]

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It’s great to have a community, but should community building be the primary concern of content creators, or should they be more concerned with creating the best media they can?

Mentioned in this episode:

• Community Divas with Eden Spodek and Connie Crosby

 

 Episode #25 - Should Media Creators REALLY Be Concerned With Community?: Play Now | Play in Popup | Download

Popularity: 13% [?]

There are a couple of reasons I’m extremely happy to announce the first episode of a new podcast, “Community Divas.”

The main reason I’m happy is that hosts Connie Crosby & Eden Spodek are two of my favorite people in social media, and I know the world will benefit from this ‘cast. I’m known them both for a while, and we all worked together on the organizing committee for Podcamp Toronto 2008. I always thought it was a little ironic that neither of these ladies had a regular podcast, and so I’m glad they’ve rectified the situation!

I’m also happy (and extremely proud) to be the first person that Connie & Eden interviewed for their new podcast, and that they choose to use music from my band Uncle Seth as their theme.

Check out the Community Divas podcast with Eden Spodek & Connie Crosby at http://communitydivas.libsyn.com/.

Popularity: 17% [?]

DOWNLOAD THE SHOW (playing time 8:19)

How does your audience access the information you create? How does it effect the way you do things — or does it at all?

Mentioned in this episode:

• One Degree: “Add 2.8 Million Readers With Accessible Writing”
• Adaptive Technology Resource Centre at University of Toronto

 

 Episode #24 - Who Are You Communicating To?: Play Now | Play in Popup | Download

Popularity: 24% [?]

It’s been a few months since I received my review copy of “Groundswell: Winning in a World Transformed by Social Technologies” and this review is LONG overdue.

Groundswell is co-authored by Forrester VPs/analysts Charlene Li and Josh Bernoff (Li has recently left Forrester) and focuses on strategic direction for companies looking to take part in the “groundswell” of social media to further their business goals.

Quite simply, I LOVE this book. In my role as strategist at a digital agency, I’ve already found a number of opportunities to refer to the cases contained in Groundswell, as well as the “Technographics” overlay of demographic data and online social activities.

Here are a few things I feel Groundswell has going for it over many other social media strategy books:

• Clear methodology: Li and Bernoff outline what they call the POST approach to social media (evaluate your People, determine your Objectives, create your Strategy & select your Technology,) which I feel has tremendous value far beyond social media projects.
• Actionable analytic analysis: The aforementioned Technographics data uses Forrester research to show how different groups are more or less likely to take part in particular social media activities. For example, young American males are more likely to create and upload media such as photos or videos than are middle aged American women. While many of us who work in new media might find this kind of insight obvious, it’s incredibly useful to have actual data to back up our hunches when we are going to clients to pitch an idea.
• Well-organized and relevant cases: That case studies make up the bulk of the pages of Groundswell is neither surprising nor original for a social media strategy book, but what I found helpful were the indexes of these cases. Anyone who has dealt with a clients knows that it’s great to be able to quickly pull out a case study in their industry or country when they start on their “well, that might work for X but it will never work here” speech.

My only real beef with Groundswell is that, despite the fact there are a couple of very good Canadian case studies, there is no Canadian Technographics data. However the folks from Forrester (including Josh Bernoff) explained in answer to my question on their forum that the Canadian data had been omitted due to their publishing schedule, and would be added to the online Technographics tool as soon as it becomes available. Great to see Bernoff and his colleagues are practicing what they preach when it comes to listening and responding to customers.

Popularity: 26% [?]

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What motivates YOU to participate in social media?

 

 Episode #23 - Social Media Motivation: Play Now | Play in Popup | Download

Popularity: 34% [?]

DOWNLOAD THE SHOW (playing time 9:52)

Just because we’re proponents of one medium doesn’t mean we have to bad-mouth others, does it?

Mentioned in this episode:

• Mitch Joel - “Google Not Optimistic About The Future Of Newspapers”
• Jose Leal from wikiDOMO - “Why do we want newspapers to survive?”
• Shel Holtz - “The future of newspapers (and the $100 I’m going to take from Jose Leal)”
• Steve Rubel on AdAge - “New Generation of Phones Is Game-Changer for Radio”

 

 Episode #22 - Fostering Respect Between Media: Play Now | Play in Popup | Download

Popularity: 44% [?]

DOWNLOAD THE SHOW (playing time 10:30)

Do you think someday there will be an Oscar for “best DVD extras” or a Grammy for “best original song for a video game?”

Like radio, television, movies, 45s, LPs and CDs, will new media formats create new creative formats?

Love to get your comments, as always!

Mentioned in this episode:

• Dave Delaney
• Guardian story on Guns’n'Rose track in Rock Band 2
• Amarok by Mike Oldfield on Wikipedia

 

 Episode #21 - Will New Media Formats Drive New Creativity?: Play Now | Play in Popup | Download

Popularity: 59% [?]

DOWNLOAD THE SHOW (playing time 14:39)

What makes a blogger? A podcaster? A musician? An artist? What do YOU consider yourself to be, and why?

Mentioned in this episode:

• W.A.R.: The Unauthorized Biography of William Axl Rose
• Mitch Joel’s Six Pixels of Separation Episode #111
• Bryan Person
• Wikipedia article on “Chinese Democracy”

 

 Episode #20 - What makes you an "X"?: Play Now | Play in Popup | Download

Popularity: 69% [?]

DOWNLOAD THE SHOW (playing time 10:13)

With so much data shared with third-party services, how much privacy do we really have nowadays? What are the limits to what YOU share online?
Mentioned in this episode:

• Jeremiah Owyang: “Who has more data about Gen Y: Facebook or the US Government?”
• Tommy Vallier
• Podcamp Toronto 2008 Media Archive with video from Tommy’s “Living On The Cloud” Presentation

 

 Episode #19 - Privacy: Do We Still Have Any?: Play Now | Play in Popup | Download

Popularity: 75% [?]